Privacy Statement

In the following statement, we, Bayer AG, Kaiser-Wilhelm-Allee 1, 51368 Leverkusen, Germany (hereinafter “us” or “we”), the controller responsible for the data processing on this website, inform you about how we handle your personal data when you visit our website.

Processing of personal data on our website 

a. Visiting our website

• When you visit our website, it is generally not necessary for you to provide us with any data.  In this case, we only collect and process the data that your browser will transmit automatically to our web server for technical reasons to make the website available to you. This data may include, depending on your browser settings: your IP address (shortened or in full length)
• date and time of access
• Time zone difference to Greenwich Mean Time (GMT)
• Content of request (specific site)
• Status of access/HTTP status code
• Transferred volume of data
• Website requesting access
• Browser, language settings, version of browser software operating system and surface

The legal basis for the processing of your personal data is the protection of our legitimate interests in making the website available to you and in protecting our servers against actual or attempted unauthorized access, (Art. 6(1)(f) General Data Protection Regulation). For these purposes, we will collect and store such information for a limited period of time.

In addition to the processing of your data which is strictly necessary for making the website available to you, we collect and process your data only when you voluntarily provide it to us on the website, for example, when you register for a newsletter or contact us, furthermore when you provide your consent for the processing of your data, for example by accepting the use of cookies on the website.

Cookies

In our website we use cookies and other similar tracking technologies, such as pixels. Of course you may use our website also without any cookies being set. In your browser as well as in the Cookie Preference Center you can at any time configure or completely deactivate the use of cookies. This may, however, lead to a restriction of certain functions or have adverse effects on the user-friendliness of our website.

What are cookies?

Cookies are small text files that are stored by your browser on your device. They store certain information (e.g. your preferred language or page settings) which your browser transmits back to us the next time you visit our website (depending on your browser settings and the lifespan of the cookie). We use this information to make our website function properly, analyze its usage, or personalize its content.

Types of Cookies:

We distinguish between two main types of cookies:  

(1) Strictly necessary cookies without which the operation and core functionalities of our website would be hindered or limited. These cookies are necessary for the website to function properly and cannot be switched off in our systems. 

(2) Optional cookies (analytical cookies, functional cookies and marketing cookies), which are used for website analytics, website functionalities and website personalization as well as for marketing purposes. We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) GDPR) or to provide a functionality or service explicitly requested by you. Upon your first access to our website, a banner will appear, asking you to provide your consent to the use of optional cookies. If you provide your consent, we will place the respective cookie(s) on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our website and you will have again the possibility to provide your consent.

(3) We may also use other tracking technologies that function in a manner similar to cookies, such as web beacons, pixels, tags and similar tools. These technologies consist of small code snippets embedded into our website to monitor user activity, manage tags and enable the processing of personal data by us and, where applicable, by third-party parties. These technologies are treated as optional cookies and are used based on your consent or to enable the provision and management of your consent. Whenever we refer to "Cookies" in this statement, we refer also to these alternative tracking technologies.

Cookies on this Website

For a detailed overview of the cookies used on this website and to manage your consent preferences, please visit the Cookie Preference Center:

Cookie Settings

Website analysis 

We use cookies for the purpose of website analysis. These cookies help us understand how visitors interact with our website (e.g., how long visitors stay on a page on average or whether and how often they return). With these cookies, we optimize our websites and measure our success.

The website analysis cookies listed below are placed only after we have obtained your consent (pursuant to Section 25 (1) TDDDG in conjunction with Article 6 (1)(a) GDPR). You may withdraw your consent at any time in the Cookie Preference Center.

Website Analysis with Google Analytics

On our website we use the web analysis service Google Analytics, provided by Google Ireland Ltd., Google Building Gordon House, Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google uses cookies and similar technologies to analyze your use of our website on our behalf.  The information collected by Google about your use of our website (e.g. Online identifiers, including cookie identifiers, internet protocol (IP) addresses and device identifiers; client identifiers, browser details, approximate geolocation, screen resolution) is transmitted to servers of Google, where it is stored and analyzed. The respective results are then made available to us in anonymized form. With this information we will be able to understand how our website is used in order to improve its performance or to draw conclusions about our marketing campaigns. 

While collecting your data, Google does not store or log your IP address in full as it has IP anonymization enabled by default and does not transfer it to the Google servers in the US. Moreover, by concluding specific agreements with Google we ensure that an adequate level of data protection is maintained. 

You may withdraw your consent to the use of Google Analytics at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the Privacy Preference Center, in which case an opt-out cookie will be placed. 

Further information on Google Analytics is available at Google Analytics Terms of Use, the Privacy and Data Protection Guidelines of Google Analytics and in the Google Privacy Policy.

Please note that Google may also process the data which they collect from you also for their own purposes and may also link this data with other data that Google has stored about you, (e.g. your browsing history, Google account, etc.). For this processing of your data Google is responsible independently. 

Website Analysis with Hotjar

On our website we use the web analysis service Hotjar, provided by Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, Europe („Hotjar“). Hotjar allows us to gain deeper insights into user behavior (e.g., how much time users spend on which pages, which links they click, and what users engage with or ignore). This enables ongoing improvements to the website’s functionality and user experience.

Hotjar uses cookies and similar technologies to collect data about user behavior and device characteristics. This may include the device’s IP address (processed during the session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display the website. Hotjar stores and analyzes this information in a pseudonymized user profile. The respective results are made available to us in anonymized form. 

You may withdraw your consent to the use of web analysis by Hotjar at any time, either by downloading and installing the provided Opt-Out-Link by Hotjar (https://www.hotjar.com/policies/do-not-track/) or by administrating your consents in the Cookie Preference Center.

Further information on data protection at Hotjar can be found at: 

https://www.hotjar.com/legal/policies/privacy/ 

Contact forms

You can contact us directly via the contact form available on our website. You may need to provide certain information that is required for us to respond your inquiry. This data is marked with an * and includes in particular your 

• Name
• Contact data (e.g. email- address, address, telephone number) and,
• the message describing your inquiry

In addition you may voluntarily provide further data, such as documents that you attach to your inquiry.

We process this information provided by you via the contact form exclusively for the purpose of responding to your specific inquiry. We delete this information as soon as it is no longer required to respond or follow up on your inquiry.

The legal basis for the processing of your data is the performance of our contractual obligations (Article 6(1)(b) GDPR) if your inquiry relates to the performance of a contract to which you are a party, or to the implementation of pre-contractual measures taken at your request; or our legitimate interest of providing a contact form on our website and being able to contact you and communicate with you regarding the respective matter for which you have contacted us (Article 6(1)(f) GDPR).

Third Party content or services on our website

On our website we include content and/or services of third parties such as social media plug-ins, embedded videos (e.g., from YouTube or Vimeo), images, text, maps (e.g., from Google Maps), etc. 

These services and/or content are delivered directly by the respective third party, so that when you interact with such content/services, a direct communication may be established between your browser and the third party.

When you use such third-party services and/or content, certain personal data (such as your IP-address, time stamp, device details, and browser settings) may be transmitted to the third party which is the respective provider of these services and/or content as part of this communication

The provider of the services and/or content may process your personal data also for additional own purposes beyond the mere provision of the specific services or content on our website (e.g., analytics, profiling, or marketing). 

We ensure that no personal data is transmitted automatically to third parties when you visit our website. Any activation of third party content or services that may result in such transfer of your data will only occur following your prior, informed consent.

For further information regarding the processing of your data by these third parties, we recommend consulting the privacy statements of the following providers whose services and/or content we include in our website: 

• Facebook
• LinkedIn
• Twitter
• YouTube videos
• Google Maps
• Instagram
• Vimeo videos
• Pinterest

Transfer and Recipients of personal data

External service providers

For the processing of your personal data we may engage external specialized service providers that process your personal data on our behalf (e.g. for IT-support or cloud hosting services, marketing and website analytics).

Such service providers are carefully selected and regularly monitored by us. We conclude with these service providers respective data processing agreements, which ensure that they will only process personal data in accordance with our instructions and the applicable data protection requirements.

Affiliates

We may also share your personal data with our affiliate companies in the Bayer Group, where we involve such affiliates as processors acting on our behalf, in particular where the processing requires the use of global or local Group tools, applications, and/or shared IT infrastructure. In addition, we may share your personal data with Bayer Group affiliates where we have a legitime interest to do so or you have provided to us your consent to do so and for the purposes specified in your consent.

Public Authorities 

We may share your personal data with law enforcement agencies, government bodies, regulatory organizations, courts or other authorities if this is legally required or we are authorized to do so by law. 

External lawyers

In order to support legal decisions and to pursue or defend against legal claims, we may share your personal data with external lawyers which will be responsible for the processing of your data in compliance with the applicable privacy laws.

Other Third Parties 

We may share your personal data with other external Third Parties or bodies, such as credit scoring agencies, debt collection agencies or others, where we have legitime interests to do so or where we are required to do so by law or furthermore, where you have provided your consent to such sharing,

Prospective buyers in the context of Mergers & Acquisitions

We may share your personal data with a prospective buyer in case of an acquisition, merger or any other type of corporate or asset transition involving a change of ownership or control concerning us or our services.

Transfer of personal data outside the EU/EEA

We may transfer your personal data to other Bayer companies or service providers located in countries outside the European Union (EU) or the European Economic Area (EEA). If the country, to which your personal data is transferred, is not considered to have laws that are equivalent to the EU/EEA data protection standards or deemed adequate by the European Commission, we will ensure compliance with the EU/EEA data protection standards through appropriate safeguards, such as the conclusion of standard contractual clauses - adopted by the European Commission – and the implementation of additional technical security and organizational safeguards where necessary or we will ask for your explicit consent to such transfer.

Information regarding your rights

According to applicable data privacy laws you have in particular the following rights available to you:

• Right of information and access: You have the right to obtain information about your personal data we hold and process and to make a request for a copy of these personal data. If your personal data is inaccurate or incomplete, you have the right to request the rectification of such data. Furthermore, you have the right to request the erasure or restriction of the processing of your personal data if you believe that there are no legitimate grounds for such processing
• Right to object to the processing of your personal data: You have the right to object at any time to the processing of your personal data based on legitimate interest, profiling or public interest: In in these cases, we will stop processing your personal data unless we are able to demonstrate  compelling, warranted reasons overriding  your interests, rights and freedom, or that such processing is required for the establishment, exercise or defense of legal claims;
• Right to data portability; You have the right, where applicable, to receive your personal data that you have provided to us, in a structured, commonly used and machine-readable format and to transmit these data to another controller without any hindrance.
• Right to lodge a complaint: You have the right to lodge a complaint with a data protection authority;
• Right to withdraw your consent: Where you have provided your consent to the processing of your personal data, you may at any time withdraw your consent with future effect at any time via the Cookie Preference Center. Such a withdrawal will not affect the lawfulness of the processing prior to the withdrawal.
   

Contact

If you wish to exercise your rights  as well as for any questions you may have with respect to data privacy, please address your request to our contact form or contact our company data protection officer at the following address:

Data Privacy Officer
Bayer AG
Kaiser-Wilhelm-Allee 1
51368 Leverkusen, Germany

Amendment of this Privacy Statement

We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.

Declaration as of: 02-12-2025