At Bayer, we believe it’s possible to create a better world. One where health and nutrition can be made available to all. One where science and innovation can help people and the planet thrive.
Guided by our mission Health for all, Hunger for none, we deliver breakthrough innovations in healthcare and agriculture. We contribute to a world in which diseases are not only treated but effectively prevented or cured, in which people can take better care of their own health needs, and in which enough agriculture products are produced while conserving our planet’s natural resources. That’s because at Bayer, growth and sustainability go hand in hand.
What Does Our Brand Stand for?
The Bayer brand creates value with customers, stakeholders, and society at large and thus is the carrier of our reputation. Reputation needed to drive desired behaviors, for example, willingness to engage with, purchase, work for, or invest in Bayer.
The Bayer Cross represents science, performance and reliability, visualized by the blue side, and innovation, sustainability and life focus, symbolized by the green side. The circle stands for wholeness, protection, and commitment.
Our Brand Positioning
The brand positioning unifies the essential elements of our brand: our mission, personality & purpose. We are one company with one brand, and one mission – Health for all, Hunger for none. We want to contribute to a world where basic human needs such as health and nutrition are met.