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Bayer Hungary - About our Divisions
As an expert of people and plants, we focus on the areas of health and nutrition. Applying our knowledge in these areas, our goal is to prevent, diagnose, treat and cure diseases, and to contribute to the supply of high-quality food to the growing population.
All three divisions of Bayer Group are present in Hungary, Pharmaceuticals, Consumer Health and Crop Science. We also mention Radiology business unit as a division.
Some interesting facts from Hungary:
- the area of Hungary is 9,3 billion Ha, from this 4,5-5 ha is a cultivated area
- herbicide Laudis covers 70% of the weed spectrum
- main crops are corn, cereal, sunflower, oilseed rape
- in orchards area apple, pear, apricots, peach, grape
- Iberogast was activated in 2018, which resulted 450% in sales
- market leader brands in Hungary are Canesten, Supradyn, Rennie
- programs: mentoring in the field, Without taboos campaign for Canesten
- member of AIPM (Association of Innovative Pharmaceuticals Manufacturer)
- strong presence in Cardiovascular area, main product is Xarelto
- further main products: Eylea in Ophthalmology, Xofigo in Oncology
- brands Xarelto and Eylea give the 40% of the income in Hungary
- Bayer Hungaria Ltd. is also a leader in digital medical platforms (scientific articles, thrombosis management, education)
- MR contrast agent Gadovist is market leader in Hungary
- complete radiology portfolio in Hungary: contrast agents, software, medical tools